Thursday, April 24, 2008

Rhetorical Analysis on an Alcohol Advertisment

The advertisement here is clearly trying to persuade its on lookers to purchase their alcohol. They are most defiantly using pathos in this advertisement. They use and attractive women in a flash outfit to convince male on lookers that it is a suitable drink for them. I think by putting her in a martini glass, it somewhat symbolizes a sense of cuteness. I think this appeals to the female audience. The author of this advertisement is obviously three olives vodka. The audience for this piece would be any consumers of alcohol. This picture has a sense of classiness to it, so I think it also appeals to those who want to consume an alcohol of higher class. The purpose of this advertisement is to persuade its on lookers to want to drink this beverage. Once again by using this clever picture of an attractive women the martini class, its attracting both men and women.

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