Smoking Please

The picture shown here has Joe Chemo, Camel Cigarettes’ mascot. It shows him very ill and connected to an IV. He looks depressed. The author of this advertisement is obviously a health promoter, trying to influence the public or community to not smoke, showing that it makes you ill. Many anti-smoking campaigns show repulsive images to basically scare the public from the use of cigarettes. The audience to this advertisement is clearly the public, focusing most on those who are smokers, and will be able to recognize the Joe Chemo mascot. I want to also say that maybe it is supposed to somewhat appeal to a younger audience, only because I personally think that Camel uses Joe Chemo to somewhat entice a younger audience to their product. The purpose of this article is to show the negative affects cigarettes can have on a person. It is to convince the public to not smoke or even to quit if they have started. The advertisement was made to help promote health and protect the community of the dangers of cigarettes.

In this ad uses mostly pathos appeal. It almost makes its audience feel sympathy for the ill Camel shown in the picture. It also can also make the public feel a sense of fear, the fear of smoking and becoming ill. This picture can also ignite some anger, in some of the audience members who are smokers and who completely disagree, with that fact that smoking could possibly make you sick. It also adds some humor, i mean seeing the spokes person for an actual cigarette brand deathly ill, is almost ironically funny. Although pathos is almost the center point for this ad, it does somewhat ironically use ethos and logos. It uses ethos in the fact that at the bottom of the ad it says, that the surgeon general warns that smoking is a frequent cause of wasted potential and frequent regret. So it is somewhat giving the surgeon general credit to this ad It uses logo in a way by using Camel's mascot as their mascot for their campaign as well. All in all in some way of form all 3 appeals were used in this advertisement.

Shitty First Drafts.

Anne Lamott's essay had a pretty good hold on my very own writing style. Whenever I right a first draft of anything I basically think onto paper. Every thought, run on sentence, made up and misspelled word ends up scribbled in sloppy handwriting on my "shitty first draft". I feel that rough drafts are much needed when writing anything, and this isn’t because there could be many mistakes and all work needs to be revised, but I feel you can almost express yourself more. With a rough draft there are absolutely no limitations what so ever, because no one is going to see it and it’s your very own. I mean if people saw what some of my rough drafts looked like, I’m almost positive they would think I’m crazy. By having these "shitty rough drafts" it allows you to get anything and everything you might think of down onto paper before you forget your last thought. I know there has been many of times where I have had the most amazing idea and then I somehow manage to instantaneously forget it. Revision is key to my writing style. It’s actually kind of cool to see, sometimes as I revise and begin to type my final draft I get even more brilliant ideas for my paper. Sometimes my final draft is even almost completely different than my rough draft. But all in all Anne Lammott's idea of the “shitty first draft" is an almost essential technique for myself and basically anyone writing a paper. A "shitty first draft" is not only a tool, but a secretly weapon for any writer.